First and foremost, consumers open the message. With open and response rates at 3x industry norms, associations provide a unique and credible channel to reach consumers through endorsed marketing. These associations are generally donor- and member-based non-profits, but the key is that people are united through common interests, which fall into a number of vertical segments:

Affinity Rewards provides access to this effective marketing channel through a platform that allows merchants to eliminate the rewards guesswork. With Affinity Rewards and prominent associations, merchants target consumers based on their interests and offer attractive purchase opportunities with airline miles or hotel-point incentives that association members already collect. The credibility of associations combined with a relevant reward from loyalty programs that members already participate in creates a powerful channel to engage with millions of affluent consumers.

By partnering with Affinity Rewards, you’ll gain access to prominent associations and their marketing channels. This combination of access and communications delivers superior open and response rates from association members, maximizing the marketing investment and financial returns.

Additionally, marketing through associations provides: