Frequently Asked Questions Who are the associations? Our association partners come from the collegiate space, large caused-based groups, industry/trade groups, and hobby/enthusiast groups. What loyalty programs are involved? They all are major, national currencies with millions of current members. I already have a rewards program. Why would I use you? Our program is designed to be an enhancement to your existing loyalty program, giving you access to the affinity market. Find more frequently asked questions for merchants.