What are the non-dues revenue opportunities?
There are several ways your organization will make money with this program. Increased member activation, engagement and retention will generate incremental revenue for your association. In addition, depending on how you would like your program structured, there is and opportunity to receive a rewards royalty which can be used to incent member behavior, offset internal travel costs, or converted to cash.
Can members use miles to pay for membership dues, donations, etc?
Yes! We can take miles from your members’ participating loyalty programs and turn them into cash for you.
How much does this cost? Who pays for the rewards?
The Affinity Rewards program is entirely merchant-funded.
Who develops and sends out the marketing?
As part of the program, our marketing team will work with you to develop a comprehensive member-communications program. Using a combination of your existing marketing channels and new ones that we’ll create, your members will have many opportunities to take advantage of the program. And don’t worry. All the heavy lifting will be done by us and delivered to you for review, approval, and placement.
How can I be sure this won’t just be more marketing to my members that won’t be useful or further our mission?
We’re very careful of that. (We hate spam too!) All of the controls in terms of timing, frequency, etc. remains with you and your members. We then implement the program and continually reassess it to ensure it meets your needs and goals.
We don’t have paid memberships, so why would we need a loyalty program?
For donor-based and non-dues associations, loyalty programs are designed to increase engagement, involvement, awareness, and non-dues revenue. Click here to read more about why a loyalty program might make sense.
Can the platform be association-branded?
Absolutely. That’s a big part of the programs’ success.
Who are the merchants? Can I pick which ones we use?
The merchants are carefully selected so that they’re relevant to your members and align with the interests of your association. We’ll work together to design an optimal program.
How many merchants are in the program?
Each program is different, but successful programs typically have between 5 and 15 merchants. Too many can be confusing for members.
Can I include my current merchant partners?
Yes. We’ll help you craft the right program to achieve success between you, your members, and your existing partners.
Do my members have to be a current member of one of the loyalty programs?
No. They can sign up anytime. In fact, we can help them join.
I already have a discount program and/or online mall. Will this compete with those programs?
No. In fact, it will help to enhance those programs by garnering higher engagement from your member base.
What happens when a member is no longer part of my association?
That can vary by program as well, but ultimately it’s up to you to decide how to handle lapsed members.
What other benefits do we receive?
We’re constantly working to improve our program benefits, which include digital publications, mobile apps, and online malls.